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Ignorance is the Most Expensive Risk in Business



When it comes to selling a business, ignorance isn’t just risky, it’s costly. In fact, what you don’t know can cost you millions.


I see it far too often. Business owners spend years, sometimes decades, building something of value, only to walk away disappointed when it comes time to sell. Why? Because they didn’t take the time to educate themselves about the process.


Why Education Matters in Your Exit


Selling a business is not like selling a house. You can’t simply list it, hand it over to a broker, and hope for the best. Buyers are sophisticated. They ask tough questions, look for weaknesses, and will discount value wherever they find uncertainty.


If you don’t know what they’re looking for, or how to position your business, you’re already on the back foot.


Education gives you the tools to:


  • Understand how buyers assess value

  • Identify and fix gaps before going to market

  • Present your business with confidence

  • Stay in control of the process rather than being at the mercy of it


In short, education is what separates an average exit from a great one.


The Broker Trap


Too many owners think their job is done once they hand their business over to a broker. But the truth is, no one can advocate for your business better than you.


You know the story. You know the numbers. You know the journey and the vision for what comes next.


A broker may help connect you with buyers, but it’s your preparation, your understanding, and your confidence that ultimately drives the deal.


Don’t Wait Until It’s Too Late


The best time to start preparing for an exit is years before you plan to sell. That’s when you have the breathing space to make improvements, build systems, and strengthen margins.


Waiting until you’re ready to sell is like waiting until exam day to start studying. The results are never as good.


Take the First Step


That’s why I’m hosting an Exit Planning & Wealth Strategy Evening for Business Owners. It’s designed to give you the insights and frameworks you need to get ahead of the curve, so when the time comes to sell, you’re prepared.



Because ignorance is the most expensive risk in business. And education is the antidot


 
 
 

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