Mastering the Sale and Purchase Agreement in Business Acquisitions
- glenn13205
- Jul 5, 2024
- 4 min read

Welcome to the fifth installment of our "Seller vs. Buyer" blog series.
The hard work is done, you’ve both pushed and pulled, there have been blood, sweat and tears, each party has given and taken, but now you finally have a deal structure that works for both sides. It’s time to get the deal down formally in a Sale and Purchase Agreement so you can finalise the deal and complete the transaction.
Easy right?
Unfortunately, this critical step is where a lot of deals become unstuck. When thinking of this, I always picture a movie scene where two people casually agree a deal over lunch, they say “so we’ve got a deal”, both stand up shake hands and the deal is magically done. (side note: a handshake can actually be considered a formal agreement).
What tends to happen is that the buyer and seller hand over the deal to their respective legal representatives, to try and negotiate the terms and conditions of the deal. The deal then gets dragged out for months as each representatives attempts to haggle over well-intentioned but often innoxious issues, attempting to fairly represent what they feel is right for their client, running up significant costs in the process.
This post is all about the Sale and Purchase Agreement (SPA) - how to ensure it's fair, expedite the transaction, and avoid costly legal disputes.
If you only have one, take away from this post, it is that the buyers and sellers should never relinquish responsibility for the SPA to their advisers. They should take ownership of the process and ensure that the spirit of the initial agreement is retained, collaboratively working together to conclude the agreement in as quick a timeframe as possible.

The Importance of a Fair SPA
For Buyers and Sellers: A fair SPA is crucial for a smooth transition and protecting both parties’ interests. It should clearly outline the terms and conditions of the sale, including the purchase price, payment terms, representations and warranties, indemnities, and any post-closing obligations.
Key Components:
Purchase Price and Payment Terms: Define the total purchase price, payment schedule, and any conditions for deferred payments or earn-outs.
Representations and Warranties: Include assurances from both parties regarding the accuracy of financial statements, legal compliance, and other critical business aspects.
Indemnities: Specify the conditions under which one party will compensate the other for any breaches of the agreement or unforeseen liabilities.
Covenants: Outline the ongoing obligations of both parties, such as non-compete clauses for sellers or employment retention for buyers.
Ensuring Fairness
For Buyers:
Due Diligence: Conduct thorough due diligence to verify the seller's claims and uncover any potential issues. This helps in negotiating a fair purchase price and terms.
Legal Advice: Engage experienced legal advisors with expertise in mergers and acquisitions (M&A) to review the SPA and ensure that all provisions protect your interests.
For Sellers:
Transparency: Be open and transparent about all aspects of the business to build trust and avoid future disputes.
Negotiation: Negotiate terms that reflect the true value of the business and protect against unreasonable demands.
Expediting the Transaction
For Buyers and Sellers:
Preparation: Both parties should prepare all necessary documents and disclosures in advance. This includes financial statements, legal contracts, employee records, and any other relevant information.
Clear Communication: Maintain clear and open communication throughout the process to address any concerns promptly.
Experienced Advisors: Work with experienced legal advisors who can navigate complex issues efficiently.
Cap Legal Fees: Each party should seek to cap legal fees at a fixed price. This incentivises both parties to resolve issues quickly and avoids escalating costs.
"Each party should seek to cap legal fees at a fixed price. This incentivises both parties to resolve issues quickly..."
Avoiding Legal Standoffs and Reducing Costs
For Buyers and Sellers:
Collaborative Approach: Adopt a collaborative approach to negotiations rather than an adversarial one. This helps in resolving issues amicably and quickly.
Simplify the SPA: Avoid overly complex language and provisions in the SPA. A clear and straightforward agreement is easier to negotiate and less likely to cause disputes.
Set Clear Timelines: Agree on a timeline for each stage of the transaction to keep the process on track and avoid unnecessary delays. Stick to it.
Alternative Dispute Resolution: Include clauses for mediation or arbitration in case of disputes, which can be less costly and time-consuming than litigation.
For Buyers:
Understand Seller's Perspective: Be empathetic to the seller’s concerns and priorities. This can help in finding mutually acceptable solutions and avoiding deadlock.
For Sellers:
Realistic Expectations: Set realistic expectations regarding the sale process and timelines. Unrealistic demands can lead to prolonged negotiations and increased costs.
Conclusion
Mastering the legal intricacies of the Sale and Purchase Agreement is an important step in completing a successful business acquisition. Ensuring fairness, expediting the transaction in a timely fashion, and avoiding costly legal fees require thorough preparation, clear communication, and collaboration between buyers and sellers.
By focusing on these aspects, taking ownership of the process and engaging experienced M&A legal advisors with fixed-price agreements, both parties can achieve a smooth and efficient transaction.
Stay tuned for the next post, where we’ll delve into the post-acquisition integration process, providing insights on how to seamlessly transition and merge operations.
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